Advertising formats that will bring you high profit

Advertising networks offer a multitude of various ad formats, but selecting an effective and profitable one can be challenging, especially if you are aiming for high ROI. ADxAD stands out in this regard, offering a range of formats that are guaranteed to bring high results to advertisers. With geographic, demographic, behavioral, and contextual targeting, you can enhance the effectiveness of your advertising campaigns, choosing formats that truly work.

Let's take a closer look at our top advertising formats.

Banners

Banners are a traditional form of visual advertising displayed on web pages. They come in various sizes and designs and can be placed on any page of a website. Typically, banners are rectangular or square-shaped and may contain static images, animated graphics, or even interactive elements. The placement of banners can vary, but they are commonly found at the top, bottom, or sides of web pages. The main purpose of banners is to attract users' attention and promote a product, service, or brand. Due to their flexibility in design and placement, banners are widely used in online advertising to reach a broader audience.

Push

Push notifications are a unique form of advertising that directly engages users through alerts on their devices. Unlike traditional ads, push notifications appear on smartphones, tablets, or desktops even when the user is not actively using an app or browsing a website. They can be delivered at specific times or based on user behavior and preferences, allowing for a highly targeted approach. Typically, push notifications are short and concise, containing a brief message or call to action that encourages the user to click through. They may include updates, special offers, reminders, or personalized content tailored to individual interests. The main purpose of push notifications is to capture users' immediate attention and motivate them to interact with the brand or product. Due to their direct and personalized nature, push notifications have become an increasingly popular advertising format, particularly in sectors that require real-time engagement, such as e-commerce, news, and entertainment.

Video ads

Video ads are a dynamic and engaging advertising format that utilizes videos to convey a marketing message. These ads can be embedded within video content (e.g., before, during, or after a video) or displayed as standalone elements on regular web pages. Video ads can vary in length, ranging from short 5-second clips to longer, more elaborate videos. They allow advertisers to tell a story, showcase products in action, or create an emotional connection with the audience. Video ads have the potential to capture users' attention better than static images and are often used to boost user engagement and increase brand awareness.

Mobile ads

Mobile ads are specifically tailored for display on mobile devices, such as smartphones and tablets. As mobile usage has grown significantly, advertisers have recognized the need to create ads optimized for smaller screens and touch interactions. Mobile ads can take the form of banners, videos, or native ads. Banners on mobile devices are usually smaller and more vertical in orientation to fit the screen better. Video ads on mobile can be tailored for vertical viewing, which aligns with how users often hold their phones. Mobile native ads blend seamlessly with the content of mobile apps or websites, offering a non-intrusive user experience while still delivering the advertising message effectively.

Native ads

Native ads are a type of advertising designed to blend in naturally with the overall design and content of a website or platform. Unlike traditional banner ads, native ads match the style, format, and context of the content they appear alongside, making them less disruptive and more relevant to users. These ads can come in various forms, including sponsored articles, recommended content, in-feed ads, and promoted listings. By adopting a native format, advertisers can present their products or services in a way that feels organic, leading to higher user engagement and acceptance. Native ads often provide valuable content or information alongside the promotional message, enhancing the user experience and building brand trust.

When selecting a location to serve ads, advertisers can set targeting parameters, including geographic, demographic, behavioral, and contextual targeting parameters to increase the effectiveness of their ad campaigns.

The way these ad formats work is typically based on a real-time bidding (RTB) system, which allows advertisers to bid on impressions for a specific target audience.

The advantages of such formats and advertising networks include greater reach, flexibility in selecting formats and strategies, and the ability to refine targeting to increase the effectiveness of ROI.

Join ADxAD and get more profit with our advertising formats.