Key trends in the affiliate industry in the second half of 2023

In the second half of 2023, affiliate marketing continues to progress, adapting to dynamic global trends. Today, we want to examine the main trends of the industry (verticals, GEO, and types of traffic) that will help you earn a high profit.

Verticals

1. Financial Vertical. From credit cards to investment platforms, this vertical remains one of the most profitable.
2. E-commerce. Online commerce continues to grow rapidly, and affiliates actively use this niche to monetize traffic.
3. Nutraceuticals. This vertical continues to grow, especially in light of recent global events related to the pandemic. Health and well-being products are in peak demand.

GEO

1. Asian Region. A growing middle class and increased internet penetration make countries such as India and Indonesia attractive for marketing.
2. North America and Europe. These regions continue to be strong and reliable, especially for financial and healthcare verticals.
3. Africa. With the growth of mobile internet, this continent is becoming increasingly attractive for affiliate marketing.

Traffic

1. Mobile Traffic. With the increase in smartphone usage, mobile traffic continues to be key in this business.
2. Social Media. Advertising on social networks, especially on platforms like TikTok and Instagram, remains highly effective.
3. Search Traffic. SEO and SEM continue to be strong tools for attracting quality traffic.
4. Tablinks. This is a tool for optimizing the management of affiliate links. They allow for convenient control over advertising campaigns, increasing conversion and income. Tablinks make advertising links more appealing and reliable, which contributes to an increase in sales through affiliate networks.

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